Meet the Team
Frank dalena
FounderFrank Dalena is the founder of Juice Sports Group and the driving force behind the Bring The Juice brand. A former Division 1 Football player at Fresno State, Frank built his name through grit, work ethic, and earning the respect of everyone around him. After football, he pursued a spot with the USA Olympic Skeleton team before an injury pushed him toward his next chapter. That same relentless energy led him to launch Bring The Juice, a sports media brand that has grown into a major presence in the Western Region of the United States sports scene, reaching Super Bowls, hosting NFL-packed events, and building real relationships with professional athletes. Now, through Juice Sports Group, Frank uses his network, business background, and proven ability to sell a brand to help athletes secure meaningful sponsorship and advertising opportunities.
River Bruce
Client Relations / Digital Media LeadRiver Bruce brings a proven background in digital media, storytelling, and audience growth to Juice Sports Group. Before joining Bring The Juice, River spent six years as a combat photographer in the United States Air Force, earning multiple Department of Defense-level awards and graduating from Syracuse University’s prestigious Newhouse School military visual journalism program. During his military career, he helped manage Air Force social media platforms with a combined reach of 1.7 million followers and built his own presence on TikTok, earning more than 100,000 followers. After teaming up with Frank Delana, River helped grow Bring The Juice from 6,000 to 28,000 Instagram followers in two years while building relationships with athletes across the country. Now, as Creative Director of Bring The Juice and Client Relations Lead for Juice Sports Group, River uses his media experience, creative strategy, and networking ability to help athletes grow their brands and secure meaningful partnerships.
Steven comstock
Client RelationsSteven Comstock brings a competitive athletic background and a proven business mindset to Juice Sports Group. Raised in Southern California, Steven was a state-qualifying wrestler and a highly ranked high school quarterback before signing with Fresno State, where he later transitioned to safety on the defensive side of the ball. His experience across multiple sports and positions gives him a strong understanding of the athlete mindset, while his work in commercial real estate has sharpened his ability to network, negotiate, and close valuable deals. As a Client Relations Specialist for Juice Sports Group, Steven is focused on connecting high-value athletes with high-value brand opportunities.
Mac hereford
AdvisorMac Hereford brings championship experience, entrepreneurial drive, and a strong sports marketing background to Juice Sports Group. A former wide receiver at the University of Alabama, Mac played under Nick Saban and was part of a national championship football program, giving him firsthand experience inside one of the most elite athletic cultures in the country. Since his playing career, Mac has built a name across multiple ventures, including modeling work with major brands like Dick’s Sporting Goods, podcast appearances, social media growth, and securing brand opportunities for athletes in the NFL and Major League Baseball. As a Brand Advisor for Juice Sports Group, Mac helps advise the company’s growth, expand its network, and create new opportunities that connect high-value athletes with high-value brand deals across the country.
Slade Bolden
Client RelationsSlade Bolden brings a championship pedigree and firsthand professional sports experience to Juice Sports Group. A former wide receiver at the University of Alabama, Slade played under Nick Saban and was part of a national championship program built on discipline, preparation, and elite performance. After Alabama, he continued his career in the NFL with the Baltimore Ravens and Atlanta Falcons, gaining valuable experience at the highest level of the game. Now, as a Client Relations Specialist for Juice Sports Group, Slade uses his sports knowledge, championship mindset, and athlete network to help secure high-end brand deals for high-value athletes.