Meet the Team
Frank dalena
FounderFrank Delana is the founder of Juice Sports Group and the driving force behind the Bring The Juice brand. A former walk-on football player at Fresno State, Frank built his name through grit, work ethic, and earning the respect of everyone around him. After football, he pursued a spot with the USA Olympic bobsled team before an injury pushed him toward his next chapter. That same relentless energy led him to launch Bring The Juice, a sports media brand that has grown into a major presence in the Central Valley sports scene, reaching Super Bowls, hosting NFL-packed events, and building real relationships with professional athletes. Now, through Juice Sports Group, Frank uses his network, business background, and proven ability to sell a brand to help athletes secure meaningful sponsorship and advertising opportunities.
River Bruce
Client Relations / Digital Media LeadRiver Bruce brings a proven background in digital media, storytelling, and audience growth to Juice Sports Group. Before joining Bring The Juice, River spent six years as a combat photographer in the United States Air Force, earning multiple Department of Defense-level awards and graduating from Syracuse University’s prestigious Newhouse School military visual journalism program. During his military career, he helped manage Air Force social media platforms with a combined reach of 1.7 million followers and built his own presence on TikTok, earning more than 100,000 followers. After teaming up with Frank Delana, River helped grow Bring The Juice from 6,000 to 28,000 Instagram followers in two years while building relationships with athletes across the country. Now, as Creative Director of Bring The Juice and Client Relations Lead for Juice Sports Group, River uses his media experience, creative strategy, and networking ability to help athletes grow their brands and secure meaningful partnerships.